How To Use Illustration in Web Design

We think illustration is a powerful tool in web design, especially when used correctly and intentionally.

By: TJ Bryant

As a designer, you’ve probably spent countless hours in Illustrator, Sketch or whatever your favorite tool is. The results of those efforts are beautiful design files that look great on screen and in print. But how do you use those illustrations to enhance your website? You know they’re worth more than just being tossed into the design and left there, but what else can you do with them? We’ve got some ideas:

Use illustrations in a way that feels native to your product.

While illustrations can help clarify and enhance your message, they should also be consistent with your brand. You wouldn’t use an illustration of a dog for an article about cats, so why would you use one for a website that talks about dogs? Illustrations should also be consistent with the product itself. If you sell handmade soaps and body products, then it only makes sense to use hand-drawn images of soap bubbles or other natural elements you might find in nature (like leaves) on your site.

Similarly, if you run a blog about baking cakes (I don’t know why), then including images of cakes may help reinforce what the reader is looking at while reading your content—in this case: cake recipes!

Finally, illustrations should be consistent with the style of the website itself. If your website has bright colors and fun fonts, then it makes sense to include illustrations that have these same qualities as well—you wouldn’t create incredibly detailed images if they didn’t fit in with everything else going on around them!

Use illustration with purpose and intention.

As with any other type of design, you must be intentional when using illustration in web design. The purpose and intention behind your choice of illustration plays an important role in the overall effectiveness of your site. If you want to effectively use illustration on a website, make sure it fits within your brand guidelines and colors. If your company sells home goods, for example, then it would make sense to use bright colors and fun illustrations because this will help create a cozy atmosphere for visitors.

Additionally, when using illustrations on a website keep in mind that many visitors are used to browsing through images or videos on social media sites like Instagram or Pinterest; these types of experiences have trained them how to navigate through content by focusing only on specific elements (i.e., an Instagram post may feature only one image). As such, consider how these users might react while navigating through each page’s layout as well as how they interact with elements like buttons.”

Incorporate illustration into your brand’s style and voice.

If you’re looking to build a brand and improve the user experience, illustration is a great way to go. It can help define your brand and make it memorable by adding personality to the design. A good example of this is on Airbnb’s website. They use illustrations not just as icons, but also for their logo itself! This helps them stand out from other similar businesses because their illustration style is unique and memorable (and also really cute).

Another really cool thing about using illustrations in design is that they can help improve conversions by creating more visual interest on your site or app. This works especially well if you have an ecommerce store where people are shopping online; they might be less likely to make a purchase if there aren’t any images or graphics on your site because they’ll feel like there isn’t much going on visually. This could mean lost sales!

Generate leads from illustrations.

Illustrations can help you generate leads. They are more likely to be shared, so they’re a great way to reach new audiences. You can use illustrations on social media posts and landing pages, which will make potential customers more likely to engage with your brand.

Illustrate what you can’t communicate with words.

When using illustrations in web design, you want to make sure that they are communicating your message. One way to make sure of this is by thinking about what kind of illustration would communicate your message better than words could.

Let’s say that you were a real estate agent trying to sell a house. You could write something like “This house has great potential for families with children!” But if you really wanted people to see what you meant by “great potential” and “families with children”, an illustration might be more effective than just saying those things outright.

Simplify complex concepts and information with illustration.

Illustration can help you simplify complex concepts and information.

Take, for example, this illustration depicting the human digestive system. You can see the digestive system is complicated and filled with a lot of organs. It’s easy to get confused about which organ does what. The illustration simplifies things by showing only the most important parts of your body’s digestion process: mouth, stomach, small intestine and large intestine. It also helps users understand abstract concepts like how food travels through your body after you swallow it. And finally, it explains how nutrients are absorbed into our bloodstreams so they can be used by our cells!

The key here is that illustrations make it easier for users to understand complex concepts and processes such as these ones (or any others).

Encourage sharing of your content by designing content-worthy links and graphics.

If you’re looking for a way to encourage sharing, designing content-worthy links and graphics can be an effective method. Illustration is a great way to add personality and emotion to your content. It helps you stand out from the competition, and it can make all the difference in encouraging visitors to share your content with others.

Consider adding unique illustrations to your website when it makes sense for your brand!

Illustrations are a great way to bring your brand to life. They can be used to communicate complex concepts or ideas, and they are also an excellent way for you to stand out from the competition. Illustrations can help you generate leads by attracting the right audience; they’re a creative way of engaging people who may not be ready to buy yet, but still want more information on what you offer.


In closing, we hope that this article has inspired you to incorporate images into your design work. We think illustration is a powerful tool in web design, especially when used correctly and intentionally. If you’re looking for help with illustrations on your website or other projects, we’d love to talk!

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